Intel seem to always create a buzz with their Facebook campaigns.
‘The Museum of Me’ turns your Facebook, profile, photos, friends, likes, etc into a a type of gallery. The gallery is turned into a video that could be shared with the Facebook world.
If you think that sounds fun, you need to also check out Intel’s most recent campaign, ‘Musical of Me’ connects to a users Facebook timeline, via music, events and photos.
The videos are amazing, they boast high production values and great imagery and overall are very unique pieces of communication.
If you have not already tried them you should.
‘The museum of Me’ campaign went nuts, within two weeks after launch they had achieved…
- 540,000 Likes
- +790,000 shares onto Facebook
- +130,000,000 impressions on Facebook
source: (Intel website)
‘The Musical of Me’ has just be launched and will also be very widely viewed.
As much as I love both campaigns, I am not sure how they benefit the brand. Intel is the world’s largest and most successful semiconductor chip maker, their products are normally found inside your favourite PC. I understand that the campaigns in some way do exhibit Intel’s prowess in digital technology, but I think that message may be lost on most users.
Are Intel’s Facebook campaigns a work of marketing genius or are they just a source of muse for Facebook users?
Can a great experience on Facebook achieve brand loyalty and awareness?
Is Facebook the right channel for Intel?