It seems that all the technology pundits are talking about is Near Field Technology (NFC), as the next ‘game changer’ in the way we purchase goods.
As Sarah Kessler from Mashable explains “NFC allows a device, usually a mobile phone, to collect data from another device or NFC tag at close range…it’s similar to Bluetooth, except that instead of programming two devices to work together, they can simply touch to establish a connection” (NFC Technology: 6 Ways it Could Change Our Lives). http://mashable.com/2010/05/06/near-field-communication/
All the major credit card, mobile phone and technology companies are involved in cultivating and evolving the technology. In fact, the current ‘tap to pay’ Mastercard promotion is a perfect example of NFC technology. By tapping the NFC tag enabled card against an NFC reader, a transaction is completed. Entering a pin number or signing a receipt is no longer necessary.
A cashless society is one step closer thanks to NFC
The ramifications of having NFC tags on our phones will change life beyond the credit card payment.
Coined the ‘digital wallet’, think about all the other information that you can store in a chip on your mobile phone; Medicare, MYKI and even Loyalty card information.
Marketing communications will also change dramatically. Through your phone you will be able to interact with posters, brochures, bus shelters, and everything else that may have once been inanimate, one-way communication.
The ramifications for Social Media will be extraordinary. You will be able to walk into a shoe store and by just taping your phone against the new Converse running shoes, see what other people said about them, ‘like’ them in Facebook, Tweet about them…and eventually purchase them.
Through NFC, Social Media will blend real life experiences with virtual in real time and with great continuity.
How do you think NFC will change Social Media?